Avis was founded in 1946 as the first company to rent cars from airport locations. Within seven years it had become the second largest rent-a-car company in the United States.

In Kenya Avis opened its operations as a four-car operation in 1969 at Kenyatta Avenue in Nairobi. We're part of Avis Europe plc, the leading car rental company in Europe, Africa, the Middle East and Asia, with more than 30 years' experience in the car rental industry. Avis serves over 8 million customers annually through a network spanning 112 countries.

Today Avis is the leading global car rental company with a fleet numbering more than 800,000 vehicles operating from 5,000 locations and in over 200 countries.

Our slogan ‘We Try Harder’ is more than just a campaign. It is our heritage, our vision and the core of our company culture. Our customers know that it promises a dedication to better services, a sense of purpose. It means achieving the best solution for our customers in any situation - doing the ‘impossible’. Along way we’ve built an unrivalled reputation for innovating and setting standards: our unique and fully integrated ‘Wizard’ reservation and operating system, as a result of continuous investment, remains the most sophisticated rental information management system in the industry.